Pre-Production: Target Audience

Task: Define your audience by age, gender, interests and viewing context. Refer to the channel/format you propose to present your product on and explain this reasoning.

Core Audience:

• 6-12 year olds. Briefed towards a children's television show, so there is a deliberate use of colour as opposed to blood, and the symbolic use of darkness and shadow to portray Red's death rather than graphic violence.
• Viewing platform: CBBC in the late afternoon (after school) on a weekday [3:00-5:00]. As one of the most popular children's viewing channels in the UK, and known for its original and successful selection of shows, my animation would fit in with its schedule and reach my desired target audience comfortably.
• Mixed gender and race, though the German reading of the story may make it more appealing to European audiences. The lack of overwhelming dialogue overcomes issues such as the language barrier (though depending on whether I decide to go ahead with narration, subtitles may be required for overseas viewing).

Secondary Audience:

• 16-34 year olds. There is an emphasis on the creativity of stop motion animation in my piece, so this would be appealing to filmmakers; the darker tones through the mise-en-scene typical of a gothic fairytale enforces this, but again the use of symbolism makes this less obvious to younger viewers so that it is still appropriate of their viewing.
• Viewing platform: BBC Three in the late evening (BBC Three runs from 19:00-04:00) on a weekday to avoid competition with mainstream programmes [21:00-23:00]. Regularly repeats successful BBC 1 content, and exclusively features independent productions (e.g. Original Drama Shorts as of July 10th 2015). A 2011 report also found that 74% of viewers found the programmes on BBC Three 'fresh and new', which implies my creative piece would be welcome among their other output. The use of BBC iPlayer will also be invaluable when it comes to the viewing of my animation.
• Mixed gender and race again; the German reading of the story may make it more appealing to European audiences. The lack of overwhelming dialogue overcomes issues such as the language barrier (though depending on whether I decide to go ahead with narration, subtitles may be required for overseas viewing).

Though I have targeted these specific groups, the viewing platforms I have chosen will also reach more people outside of it's target audience:

Data collect from the BBC Audience Information Report 2011

Data gathered from the BBC Audience Information Report 2011: http://downloads.bbc.co.uk/aboutthebbc/reports/pdf/audience_0711.pdf

Table created on Microsoft PowerPoint.