Initial Questionnaire & Focus Group

All the following graphs were compiled from data received through this survey from 20 16-24 year old students; as well as a focus group of 8 female 16-20 students that identity with the brand identity my target audience is suited to. The results influenced many of my decisions, as explored in my pitch.

1. How often do you buy these everyday products?

2. Who are you most likely to buy these everyday products from?

3. What everyday products would you invest extra money in for better quality?

4. What television channels do you use to watch live television?

5. What kinds of television adverts catch your attention?

6.
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7. When you do watch television live, what do you watch and why?

Focus group on exiting adverts: